TOW #23

The TOW I chose this week is an article in The New York Times concerning obesity called "The Extraordinary Science of Addictive Junk Food" by Michael Moss. This article is about how the big brand food companies that most people would consider "junk" such as Nestle, Kraft, Nabisco, General Mills, Coca-Cola and ect. are concerned with the amount of obesity that has been going on lately so they have decided to figure out what actually leads people of eating so much. These companies also felt guilty with the amount of people that are eating their products and it is the main reason why they're getting so heavy or overweight. The author of this article is named Michael Moss and he is an investigative reporter for The New York Times. He won the Pulitzer Prize for explanatory reporting in 2010 and he was an extra professor at the Columbia School of Journalism. The audience that this text was composed for are elder people since they are normally the ones who read The New York Times. The occasion of this article is during a meeting with all these brands deciding what they can do to help the obesity rates decrease in america. An important rhetorical device that the author uses to try to achieve his purpose in this article is logos since he states many statistics about obesity and how its increased over time. The author's purpose in writing this text was very vague to me because I didn't know what he was trying to come across. He wrote so much about the companies statistics and history of them but he didn't write about what they would really do to help end obesity. He also wrote in the beginning of the article that these brands were curious as to what leads people to eat so much so there we're many topics of this article that I couldn't find the purpose in it.