Sunday, October 12, 2014

TOW #6


The TOW I chose to do this week is an article on quantum physics by Arjun Walia. Have you ever heard of the saying "you are a result of your own thoughts"? Maybe you don't believe this but it's a law. This law is called the law of attraction and it all has to do with quantum physics. As you may know, everything in the universe is energy, including us. We are all atoms and if you microscopoly look at yourself, you would see no physical structure. As the article states, "The ratio of the interference pattern’s double-slit spectral power to its single-slit spectral power was predicted to decrease when attention was focused toward the double-slit as compared to away from it." Meaning that the more we focus and stress over something that we want, we are less likely to receive it. Sounds weird right? The explanation behind this is, like I said before, we are all a result of energy and our brain frequencies (our thoughts) are put out in the universe, which is also energy, and you begin to attract exactly what you're thinking. The author, Arjun Walia is a writer, known for his non- fiction articles. The audience of this article is composed for those who are interested in quantum physics so normally those who are in high- school or over since this whole article is based on that concept. The context of this article is quantum physics with some science behind and a law. An important rhetoric device that the author uses in this article to achieve their purpose is logos. The author of this article uses logos by giving the reader knowledge on what the universe is, what atoms are, and how are thoughts contribute in those topics. The authors purpose in writing this text was simply to give the reader a deeper knowledge in the topic of quantum physics. The author did achieve their purpose in writing this text by making the article informative and keeping it interesting.  

Saturday, October 4, 2014

TOW #5

The TOW I chose this week is an article in The New York Times concerning obesity called "The Extraordinary Science of Addictive Junk Food" by Michael Moss. This article is about how the big brand food companies that most people would consider "junk" such as Nestle, Kraft, Nabisco, General Mills, Coca-Cola and ect. are concerned with the amount of obesity that has been going on lately so they have decided to figure out what actually leads people of eating so much. These companies also felt guilty with the amount of people that are eating their products and it is the main reason why they're getting so heavy or overweight. The author of this article is named Michael Moss and he is an investigative reporter for The New York Times. He won the Pulitzer Prize for explanatory reporting in 2010 and he was an extra professor at the Columbia School of Journalism. The audience that this text was composed for are elder people since they are normally the ones who read The New York Times. The occasion of this article is during a meeting with all these brands deciding what they can do to help the obesity rates decrease in america. An important rhetorical device that the author uses to try to achieve his purpose in this article is logos since he states many statistics about obesity and how its increased over time. The author's purpose in writing this text was very vague to me because I didn't know what he was trying to come across. He wrote so much about the companies statistics and history of them but he didn't write about what they would really do to help end obesity. He also wrote in the beginning of the article that these brands were curious as to what leads people to eat so much so there we're many topics of this article that I couldn't find the purpose in it.