TOW #19

Budweiser commercials are known for that heart- throbbing advertisements including the stories of the horses and how they interact with their loved ones. The TOW I will be talking about this week is the Budweiser Superbowl commercial.Whether its reuniting with an old trainer after a big parade, or it’s a horse's training montage run by a Dalmatian dog to become a great show horse, these commercials are usually the most remembered after the championship game. That is their purpose, to create these heartfelt stories used as their advertisements. The norm for a commercial is for the audience to laugh so they would not be forgotten. Budweiser choses to be different by using animal personification in a good way since the audience will definitely never forget it. The animal personification is used in the advertisement to make a connection with its audience. Everyone of course has feelings, so by giving animals these human-like characteristics, the audience is able to connect with the animals on a deeper level for the one minute that these ads air. Also by using animals instead of people, everyone can relate to the animal, instead of a person who not everyone can see their reflection in the image, but with animals everyone equally shares a connection with the animal. If an ad uses a girl as their main character, then usually only women will connect to it, and the same with a male character. But the gender of these animals is never revealed, leaving an open interpretation of whomever it could be. With animals having human-like emotions, everyone can relate, making this ad unforgettable A feeling of accomplishment, love, and sadness is shown in this ad. When one of the animals is sad, it is raining, when one of them is happy, it is a bright sunny day. And there is always a bittersweet melody playing in the background to connect to both the sad, and happy parts of the ad. We can see how these characters are feeling through their actions and emotions, because there is no sound besides the background song. This well-acted advertisement really sets itself apart from the other ads trying to be funny. This strategy Budweiser uses works very well. All of their commercials are by far the most memorable. 

TOW #18 IRB #3

The IRB I chose is Diary of a Young Girl is an auto-biography written by Anne Frank, a Jewish girl living in Holland during the Holocaust events of the late 1930's. Throughout the auto-biography Anne documents her life, She is a very intelligent girl who is a great first hand resource on the event of one of the world's most infamous genocides.